Re-Think Design Exhibition

July 3rd - December 2024

We invite you to join us for our upcoming exhibition: Re-Think Design! The Re-Think Design series will re-introduce design to Richmond, a city teeming with creative design energy by inviting world-renowned designers, Richmond community leaders, and passionate creatives to host conversations at The Branch.

Guest curator, Kelly O’Keefe describes design as “the discipline of aligning form and function — creativity and science, to improve our lives, our communities, and the world around us.” O’Keefe goes on to state that “design fuses creativity with disciplines like engineering, construction, and manufacturing as it strives to transform the human experience. We design clothing and cars, posters and packaging, tools, and toys, furnishing and factories, hotels, and housing — even neighborhoods, cities, and ecosystems.” 

Starting in July and continuing through the year’s end, The Branch will host monthly lectures and events that re-think the power of design across a range of disciplines from architecture and urban planning to fashion, industrial and graphic design. Each conversation will be paired with an exhibition and other activities designed to engage, educate, and inspire the public about the role design plays in our lives.

Exhibition Themes will Rotate Each Month 

July: Advertising Design

August: Urban Planning

September: Architectural Design

October: Fashion Design

November: Environmental Design

December: Graphic Design

Monthly Lecture + Event Calendar


The Art of the Icon

Thursday, July 25, 6–9pm: Lecture and Opening Reception with Sagi Haviv – partner and designer at Chermayeff & Geismar & Haviv, the branding firm known for designing many of the world’s most iconic logos, including National Geographic, Mobil Oil, NBC, Chase bank and Dominion Energy. 

Get Tickets Here.


Urban Planning 

Thursday, August 15, 6–8pm: Lecture with Maritza Mercado Pechin  – leader of the Innovative Finance and Delivery Technical Assistance for the Build America Bureau at the U.S. Department of Transportation. Maritza was the lead author of Richmond 300: A Guide for Growth, the city’s national award-winning master plan.

Get Tickets Here.


Designing Sacred Spaces 

Thursday, September 19, 6–8pm: Lecture with Burt Pinnock, FAIA, NOMA – architect behind many Virginian icons including the recent Memorial to the Enslaved at William & Mary in Williamsburg, Virginia. Pinnock is also the lead on the upcoming Shockoe Project: Uncovering the story of enslavement on sites of historic significance in Richmond’s Shockoe Bottom.

Get Tickets Here.


The Ascendancy of Apparel 

Thursday, October 3: Fashion Show with Deidra Arrington – Chair of the Department of Fashion Design + Merchandising in the School of the Arts at Virginia Commonwealth University. She is the co-author of Fashionomics, and a chapter contributor to numerous publications. 

Get Tickets Here.


Mural Design 

Thursday, November 8 & Friday, November 9: Film Screening, Book Signing, and Mural Tour with Hamilton Glass – a painter and public artist living in Richmond, Virginia. His work focuses around using public art to build up communities and create spaces in which the community members feel they have a stake in their surroundings.


The Art of the Holiday Card 

Sunday, November 17: Holiday Card Design Workshop with Studio Two Three – a community arts space that offers studios, classes and workshops, artist residency, and open doors. They support the role of the arts in civic voice and engagement, partnering with activists and leaders to provide space for creative advocacy initiatives.

Thank you to our Series Sponsors:

The Elmwood Fund

The Cabell Foundation

Additional funding and services provided by:

Dominion Energy

Hamilton Beach


The Jefferson Hotel

The Branch explores the impact of design in everyday life, inspiring individuals and communities to create a more equitable, beautiful, and productive future.

Through thought-provoking exhibitions, we aim to spark creativity, joy, and appreciation for design excellence. 

Through forward-thinking programs, we empower people to recognize and advance successful design solutions to better lives.